So – Ads you love them… right? Well, what if they went away? Today, We’ll explore the question is Adversing Obsolete? What if chatbots, search, and blockchain give power back to consumers?
SR: I’m Steven Rosenbaum, and I’m Gene DeRose. This is Future Forward. Let’s Launch.
We’ve got a special guest with us today to explore this fascinating subject – Ramsi Woodcock is an Associate Professor of law at University of Kentucky.
And – also, excited to welcome our friends at IEEE/Spectrum Magazine to FutureForward. IEEE Spectrum is the flagship magazine and website of the IEEE, the world’s largest professional organization devoted to engineering and the applied sciences.
Advertising is obsolete – here’s why it’s time to end it
https://theconversation.com/advertising-is-obsolete-heres-why-its-time-to-end-it-101639
Future of Media. What’s AFTER Advertisements?
The Media’s Post-Advertising Future Is Also Its Past
https://www.theatlantic.com/ideas/archive/2018/12/post-advertising-future-media/578917/
Is Traditional Advertising Dead?
https://www.forbes.com/sites/jaysondemers/2016/03/22/is-traditional-advertising-dead/#6a393a272925
Will Advertising Be Dead by 2025?
https://www.millwardbrown.com/Insights/Point-of-View/Will_Advertising_Be_Dead_by_2025/
Bad Ads:
As fallout over pedophilia content on YouTube continues, AT&T pulls all advertisements
https://www.cnbc.com/2019/02/21/att-pulls-all-ads-from-youtube-pedophilia-controversy.html
Nestle, Disney Pull YouTube Ads, Joining Furor Over Child Videos
https://www.bloomberg.com/news/articles/2019-02-20/disney-pulls-youtube-ads-amid-concerns-over-child-video-voyeurs
Verizon Admits Defeat With $4.6 Billion AOL-Yahoo Writedown
https://www.bloomberg.com/news/articles/2018-12-11/verizon-writes-down-4-6-billion-of-value-of-aol-yahoo-business
Journalism . NewsPapers
A once unimaginable scenario: No more newspapers
https://www.washingtonpost.com/news/theworldpost/wp/2018/03/21/newspapers/?utm_term=.b68168687b53
Television:
Are TV Commercials Obsolete?
http://blog.thecreativeblock.marketing/are-tv-commercials-obsolete
AI Chatbots and Ads:
Artificial Intelligence Will Make Advertising Obsolete
https://medium.com/@robleathern/artificial-intelligence-will-make-advertising-obsolete-72092f0d5093
Are Television Commercials Obsolete?
http://www.creativeguerrillamarketing.com/guerrilla-marketing/are-television-commercials-obsolete/
Conversational Commerce: How Chatbots Will Make Traditional Advertising Obsolete
Conversational Commerce: How Chatbots Will Make Traditional Advertising Obsolete
Politics:
Has Trump Made Political Ads Obsolete?
https://www.thenation.com/article/has-trump-made-political-ads-obsolete/
BIG THINKERS:
Marketing is dead, says Saatchi & Saatchi boss – long live lovemarks
https://www.theguardian.com/media/2015/mar/03/advertising-is-dead-says-saatchi-saatchi-boss-long-live-lovemarks
The end of ads
https://www.fastcompany.com/90221408/the-end-of-ads
Why an Advertising Pioneer Says Advertising Is Dead
https://www.inc.com/james-ledbetter/why-an-advertising-pioneer-says-advertising-is-dead.html
PITCH SXSW PANEL;
https://schedule.sxsw.com/2019/events/PP93237
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