Our Irreconcilable Ambivalence about Data. And a quick look at the Super Bowl. Welcome to the ‘data dark ages’, where humanity seems to be losing a battle of good versus evil. Have we become defenseless by sharing our data with ‘evil-doers’ like The Russians, Steve Bannon, Facebook, and Cambridge Analytica?  Or will white knights like Apple, Mike Bloomberg and Doug Rushkoff save us all from ourselves?  Welcome to our Future of Consumer Data edition of Future Forward. I’m Gene DeRose. And I’m Steve Rosenbaum. Let’s Launch.

1- The Myth of FACEBOOK bad APPLE good

Facebook BAD: Facebook’s Perfect Datastorm
https://www.theverge.com/facebook/2019/1/30/18203349/facebook-research-app-apple-shutdown

Apple GOOD
https://www.recode.net/2019/1/30/18203231/apple-banning-facebook-research-app

Actually… It’s Complicated
https://www.businessinsider.com/facebook-defends-spying-app-leaked-memo-employees-2019-1

2- Politics + Data = Evil.  Or maybe Data can save the world?

‘They were planning on stealing the election’: Explosive new tapes reveal Cambridge Analytica CEO’s boasts of voter suppression, manipulation and bribery
https://www.opendemocracy.net/brexitinc/paul-hilder/they-were-planning-on-stealing-election-explosive-new-tapes-reveal-cambridg

Inspired by ‘the revelation that Paul Manafort shared internal polling data with Russians’… 

Very Uncool and Very Illegal

Russians Ready 2020 Data War
https://www.clickorlando.com/news/politics/intel-chief-warns-russia-will-target-2020-elections

Mike Bloomberg’s Big Data Plan to Take Down Trump
https://www.theatlantic.com/politics/archive/2019/01/bloomberg-building-data-organization-crush-trump/581710/

3- The real hope = People

Doug Rushkoff / Team Human: How to Reclaim our Humanity in a World of Machines  https://www.ted.com/talks/douglas_rushkoff_how_to_be_team_human_in_the_digital_future

Prove You’re Not a Robot
https://www.fastcompany.com/90295374/how-to-reclaim-our-humanity-in-a-world-of-machines-douglas-rushkoff-team-human

Tech Companies Themselves Aren’t the Evil Ones. Capitalism is The Problem
https://qz.com/1529476/we-shouldnt-blame-silicon-valley-for-technologys-problems-we-should-blame-capitalism/

4- Super Bowl Advertising: Data and Social Powered Barometer of Political Hothouse Times or Throwback to our Positive Brand Escapism of the Past?

What Makes a Super Bowl Ad Successful? An Ad Exec Explains
https://www.vox.com/the-goods/2019/1/25/18197609/super-bowl-ads-commercials-doritos-sprint-skittles

Should Politics and Causes Intrude on the Super Bowl? (Three datasets)

https://www.adweek.com/brand-marketing/why-cause-related-super-bowl-ads-are-here-to-stay/

https://morningconsult.com/2019/01/16/why-nfl-advertisers-shouldnt-worry-about-super-bowl-becoming-more-political/

https://www.marketingdive.com/news/survey-two-thirds-of-consumers-want-brands-to-keep-politics-out-of-super-b/546247/

Which Super Bowl Ads are Winning YouTube?
https://tubularinsights.com/2019-super-bowl-ads/

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