Big Advertisers Pulling out of Social Media?

Is this the start of something big – or just a retrenchment.

 I’m Steven Rosenbaum We’ll dig in on Todays edition of Future Forward

and I’m Alexa Scordato. Apple’s builds its own chip. Is it a big deal.

Well, we’ll see – Let’s Launch

Chapter 1 – The Social Media Ad Ban

Social media ad ban 

https://www.google.com/amp/s/www.nytimes.com/2020/06/26/business/media/Facebook-advertising-boycott.amp.html
https://www.google.com/amp/s/www.bloomberg.com/amp/news/articles/2020-06-26/facebook-twitter-plunge-as-unilever-drops-u-s-social-media-ads
https://www.washingtonpost.com/technology/2020/06/26/facebook-twitter-trump-protests/

PR stunts?

Reacting to all the news, The Verge’s Casey Newton tweeted, “Very cynical take: ad budgets are shrinking already during the pandemic. Why not get some applause for it?” Newton raises a fair point. Faced with shrinking ad budgets, companies pulling back from Facebook are accomplishing two things at once: cutting costs and getting a wave of positive PR for taking a stand.

Chapter 2 – Apple and it’s own chips

Apple’s Relentless Strategy, Execution, and Point of View

https://medium.learningbyshipping.com/apples-relentless-strategy-and-execution-7544a76aa26

Chapter 3 – COBO

Meet COBO, a COVID-19 Self-Assessment Chatbot

https://spectrum.ieee.org/news-from-around-ieee/the-institute/ieee-member-news/meet-cobo-a-covid19-selfassessment-chatbot
About The Author

Steve Rosenbaum

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