Rundown:

Publishers: Whipsawed by promise and Peril, can they find their footing in this ever-changing world?

Chapter #1 / Publishers lost their access to their audience, now they’re fighting to get it back:

‘A big resurgence’: Publishers get a boost from Twitter video

‘A big resurgence’: Publishers get a boost from Twitter video

Google is replacing Facebook’s traffic to publishers
https://www.recode.net/2018/2/15/17013618/google-facebook-traffic-publishers-amp-chartbeat

Video Briefing: Snapchat cozies up to more publishers for video shows

Video Briefing: Snapchat cozies up to more publishers for video shows

Facebook’s algorithm has wiped out a once flourishing digital publisher
http://www.businessinsider.com/littlethings-online-publisher-shuts-down-and-blames-facebook-algorithm-2018-2

Facebook launches a local news accelerator for publisher

Facebook launches a local news accelerator for publishers

Chapter #2 Events? Subscriptions. Can that be it?

‘No silver bullet’: Publishing’s ‘incremental’ revenue often doesn’t replace lost ad dollars

‘No silver bullet’: Publishing’s ‘incremental’ revenue often doesn’t replace lost ad dollars

‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers

‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers

Chapter #3 Pivot To Video? Not so much?

Google turns on the charm with publishers by focusing on subscriptions

Google turns on the charm with publishers by focusing on subscriptions

Here’s An Abridged Timeline Of Digital Media’s Pivot To Video
https://www.fastcompany.com/40534037/heres-an-abridged-timeline-of-digital-medias-pivot-to-video

For Digital Publishers, The “Pivot To Video” Bloodbath Is Here
https://www.fastcompany.com/40516189/for-digital-publishers-the-pivot-to-video-bloodbath-is-here

Bonus Round: Or – Blockchain?

AD LIB PODCAST: PO.ET CEO JARROD DICKER ON WHY BLOCKCHAIN COULD SAVE PUBLISHING
http://adage.com/article/podcasts/ad-lib-podcast-po-ceo-jarrod-dicker/312545/

Startup Raises $20 Million to Build ‘YouTube on the Blockchain’

Startup Raises $20 Million to Build ‘YouTube on the Blockchain’